A sampling of my corporate and political PR work. You’ll find a variety of writing samples, but more importantly, the story behind each one—if public relations was as simple as typing a release and calling it a day, life would be pretty easy! But the whole picture, the research, event planning, influencer outreach, social media strategy and more is what makes the job so enjoyable.
I spent 2018 as the State Communications Director for NextGen Virginia, a newcomer organization dedicated to turning out young voters for progressive candidates on election day. I’m happy to say that on November 6, we won four of the five races we targeted in Virginia, with record youth turnout numbers across the state. I wrote this memo to summarize our work throughout the campaign cycle, and sent it to my full press list and our partners a few days before the election.
When audio of a crying six-year-old who had been separated at the U.S. border from her parents leaked, Families Belong Together, the series of protests that took place across over 700 American cities, took form. I decided, along with the organization I worked for, to put on the sister event in Richmond, VA. In just ten days, I advertised, planned, organized, and executed the event, which had over 1,400 registered attendees. Among them were U.S. Senator and former vice presidential nominee Tim Kaine, and U.S. Representatives Donald McEachin and Abigail Spanberger. With a story from a colleague, Jencey Paz, I ghost-wrote this speech for her to use as the primary speaker for the event.
As you can imagine, National Voter Registration Day (NVRD) is a pretty big deal for an organization that spends most of its time in the months before an election trying to get young people registered to vote. On NVRD 2018, I helped organize events across Virginia that resulted in registering over 800 young Virginians to vote in a matter of hours, and press attention from local and even international outlets! This short letter to the editor was one I ghost-wrote for a teenage intern of ours, and was published in outlets in her college’s media market.